BAG³
Design for the ages / University of Applied Arts, Vienna

 

The briefcase is the most popular bag among 30 to 45 years old people, but carrying weight on one side causes backache and damages the spine. It is very important, that the weight is distributed symmetrically to the spinal column. Besides that it leaves your hands free, for example childcare, shopping or riding a bike.

One belt goes around the bag, that can be easily shortened for the suitcase or lenghed for shoulderbag or backpack. In the dresscode of the business world the backpack has a negative image. Bag³ is an ergonomic, elegant and stylish bag that can easily be transformed from a briefcase into a high class backpack.

 

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